AndNew is a combat sports-inspired lifestyle and athletic wear brand designed for the modern warrior. It caters to both professional fighters and fitness enthusiasts, offering premium apparel and training gear. This project aims to create a logo and brand identity that reflects this duality. The design approach is bold and powerful, appealing to the combat sports audience, while also maintaining a stylish and contemporary aesthetic that bridges the gap between streetwear and the traditional athletic wear seen in combat sports.
