Notes

Design insights and tips for designers and the business owners who want to understand great design.

The Difference Between a Logo Refresh and a Full Rebrand

One is a polish. The other is a transformation. Here's how to know which one your brand needs.

What Makes a Brand Feel Premium

Luxury brands aren't expensive because they spent more on design. They spent more on intention.

Signs Your Brand Has Outgrown Itself (And What to Do About It)

Your business grew. Did your brand keep up? Here are the signs it's time for a change.

What to Expect During a Brand Identity Project

A look at what the brand identity process really involves, from strategy to final delivery.