Notes

Design insights and tips for designers and the business owners who want to understand great design.

How to Give Better Design Feedback

"I'll know it when I see it" isn't feedback. Here's how to give notes your designer can actually.

Why Cheap Logo Design Costs You More in the Long Run

The real cost of a cheap logo isn't the price you paid. It's everything that comes after.

The Real Difference Between a Brand and a Business

Your business is what you do. Your brand is why people choose you over everyone else who does the

What Makes a Brand Feel Premium

Luxury brands aren't expensive because they spent more on design. They spent more on intention.

The Difference Between a Logo Refresh and a Full Rebrand

One is a polish. The other is a transformation. Here's how to know which one your brand needs.

Signs Your Brand Has Outgrown Itself (And What to Do About It)

Your business grew. Did your brand keep up? Here are the signs it's time for a change.