Luxury Wheel Warehouse is the nation’s only forged wheel exclusive distributor, built to eliminate industry wait times and give dealers instant access to premium multi-piece wheels. The objective was to define a strategic brand identity that clearly differentiated LWW from mass market competitors and positioned it as the essential partner for luxury wheel retailers. I led brand strategy and visual identity development, translating speed, exclusivity, and partnership into a bold, minimal system. The challenge was balancing luxury with warehouse accessibility. The final identity reinforces authority, clarity, and performance while supporting scalable growth.
